Magento Masters: How will they decide who gets to be a Master?

Magento Master

Types of Magento Masters

There are three types of Magento Master:


“Makers are frequent contributors valued by Magento and other community members. They actively engage with others in the Magento Community, sharing ideas, insights, and constructive feedback”

So, who are they? Those who actively use Magento in their day to day but who are also highly involved in the community.


“Mentors are top contributors to the Magento Community who are highly active educating others and developing resources for them. They have proven expertise on building successful Magento implementations.”

So, who are they? Heavily focused on training and education for the community and helping new members move forward in their knowledge.


“Movers are Magento’s top advocates and ecosystem thought leaders who have demonstrated their expertise in driving innovation through Magento solutions. They are influencers in the industry in delivering best-of-class Magento implementations and advocate for Magento at industry events.”

So, who are they? Those people who are actively speaking and advocating for Magento.


How will they determine who gets to be a Magento Master?

Powered by Community Manager Sherrie Rohde, Magento has created a very extensive “scoring system” that looks at the community contributions of members across the board. It looks at speaking engagements, community tools, books, blogs, podcasts, hackathons, meetups, conferences etc.

What about community members who contribute but aren’t as socially active?

That’s where the scoring system comes in. Sherrie shared in MageTalk Episode 79 that of course some of the names on the Magento Masters list will not surprise us (the Magento celebrities) but some of the names you will see will be “amazing new people” that we can all get to know.

This is thanks to the “data-driven selection process” that has been created which recognises other contributions which may not be on everyone’s radar (aka twitter feed), but that are just as important and worthy of recognition.


2016 Class of Magento Masters

When will they be revealed to the community?

They decided to announce the Masters program in February, not waiting till Imagine, to create a buzz for when they tell us who made the cut and so that the community could see how we are at the forefront of Magento’s attention. It looks to have worked too, it has definitely worked for me – I am eagerly anticipating more!

Sherrie has said that the first round will (probably) be publicly announced via the blog in early March!

Magento also wants the Masters to be able to get excited about it before it is announced on stage at Imagine, so that means they won’t have to keep it hush hush till the awards ceremony.


All in all, it sounds awesome and I’m excited to see how it plays out! If you haven’t already, go hear this stuff along with discussions on PHP-FIG, MLFR16 & MageTitansIT for yourself:

MageTalk Episode 79 – Magento Master.



I was talking to a lovely college of mine Andy Smart (@smartiewoo) before this post was published and he raised a downside to me about the new Magento Master program:

Rebecca Troth:
new blog post scheduled for today, keep your eyes peeled 😉


Andy Smart:
You treating me?


Rebecca Troth:
of course

Spoiler Alert: 
todays is all about the new Magento Masters


Andy Smart:
ooooo interesting
I am not in favour of it at the moment


Rebecca Troth:
ah whys?


Andy Smart:
Well i used to enjoy dipping in and out of the stack exchange forum

But since they announced it i have noticed a surge in newcomers posting answers, trying to get rep. It seems to be like the community forum where it is now a race to get an answer on there
Which results in less quality answers

Now, I’m not on the Stack Exchange and I only tend to casually flick through the community forum looking for ones that have not had any replies to see why and if I can help, so this hasn’t really affected me but I can understand why its happening and can imagine what it’s like.

I am interested to know if others out there are seeing the same trend?

Often when things are taken on this quickly it’s not sustainable – will it end up hindering rather than helping the community and put off the old-timers? Guess we will find out 🙂

Project Manager @iwebtweets. Web developer with a love for design who mostly tweets about Magento, WordPress, eCommerce, Adwords & Food. Can be a little random.